diff --git a/ci/release/README.md b/ci/release/README.md
new file mode 100644
index 000000000..af207b18d
--- /dev/null
+++ b/ci/release/README.md
@@ -0,0 +1,3 @@
+# release
+
+Run `./release.sh --help` for instructions.
diff --git a/ci/release/build.sh b/ci/release/build.sh
new file mode 100755
index 000000000..5aea5df26
--- /dev/null
+++ b/ci/release/build.sh
@@ -0,0 +1,34 @@
+#!/bin/sh
+set -eu
+. "$(dirname "$0")/../../ci/sub/lib.sh"
+. "$(dirname "$0")/../../ci/sub/golib.sh"
+cd -- "$(dirname "$0")/../.."
+
+build() {(
+  OS="$1"
+  ARCH="$2"
+  BUILD_DIR="$BUILD_DIR/$OS/$ARCH"
+
+  mkdir -p "$BUILD_DIR/bin"
+  sh_c cp LICENSE.txt "$BUILD_DIR"
+  sh_c "./ci/release/template/README.md.sh > $BUILD_DIR"
+
+  export GOOS=$(goos "$OS")
+  export GOARCH="$ARCH"
+  sh_c go build -ldflags "-X lib/version.Version=$VERSION" \
+    -o "$BUILD_DIR/bin/d2" ./cmd/d2
+)}
+
+main() {
+  VERSION="$(git_describe_ref)"
+  BUILD_DIR="ci/release/build/$VERSION"
+  
+
+  runjob linux-amd64 'build linux amd64' &
+  runjob linux-arm64 'build linux arm64' &
+  runjob macos-amd64 'build macos amd64' &
+  runjob macos-arm64 'build macos arm64' &
+  wait_jobs
+}
+
+main "$@"
diff --git a/ci/release/changelogs/next.md b/ci/release/changelogs/next.md
new file mode 100644
index 000000000..1030a2961
--- /dev/null
+++ b/ci/release/changelogs/next.md
@@ -0,0 +1,15 @@
+## Summary 🍻
+
+For v0.0.99 we focused on X, Y and Z. Enjoy!
+
+### Features 💸
+
+- Now you can easily do x, y and z #9999
+
+### Improvements 🔧
+
+- Improves something or the other #9999
+
+### Bugfixes 🔴
+
+- Fixes something or the other #9999
diff --git a/ci/release/changelogs/template.md b/ci/release/changelogs/template.md
new file mode 100644
index 000000000..501bb82d7
--- /dev/null
+++ b/ci/release/changelogs/template.md
@@ -0,0 +1,13 @@
+For v0.0.99 we focused on X, Y and Z. Enjoy!
+
+#### Features 💸
+
+- Now you can easily do x, y and z #9999
+
+#### Improvements 🔧
+
+- Improves something or the other #9999
+
+#### Bugfixes 🔴
+
+- Fixes something or the other #9999
diff --git a/ci/release/release.sh b/ci/release/release.sh
new file mode 100755
index 000000000..6eac14d10
--- /dev/null
+++ b/ci/release/release.sh
@@ -0,0 +1,125 @@
+#!/bin/sh
+set -eu
+cd -- "$(dirname "$0")/../.."
+. ./ci/sub/lib.sh
+
+help() {
+  cat <<EOF
+usage: $0 [--rebuild] <version>
+
+$0 implements the D2 release process.
+
+Flags:
+
+--rebuild: Normally the release script will avoid rebuilding release assets if they
+           already exist but if you changed something and need to force rebuild, use
+           this flag.
+--pre-release: Pass to mark the release on GitHub as a pre-release. For pre-releases the
+               version format should include a suffix like v0.0.99-alpha.1
+               As well, for pre-releases the script will not overwrite changelogs/next.md
+               with changelogs/template.md and instead keep it the same as
+               changelogs/v0.0.99-alpha.1.md. This is because you want to maintain the
+               changelog entries for the eventual final release.
+
+Process:
+
+Let's say you passed in v0.0.99 as the version:
+
+1. It creates branch v0.0.99 based on master if one does not already exist.
+   - It then checks it out.
+2. It moves changelogs/next.md to changelogs/v0.0.99.md if there isn't already a
+   changelogs/v0.0.99.md.
+   - If the move occured, changelogs/next.md is replaced with changelogs/template.md. As
+     well, a git commit with title v0.0.99 will be created.
+3. It pushes branch v0.0.99 to origin.
+4. It creates a v0.0.99 git tag if one does not already exist.
+   If one does, it ensures the v0.0.99 tag points to the current commit.
+   Then it pushes the tag to origin.
+5. It creates a draft GitHub release for the tag if one does not already exist.
+6. It updates the GitHub release notes to match changelogs/v0.0.99.md.
+7. It creates a draft PR for branch v0.0.99 into master if one does not already exist.
+8. It builds the release assets if they do not exist.
+   Pass --rebuild to force rebuilding all release assets.
+9. It uploads the release assets overwriting any existing assets on the release.
+
+Only a draft release will be created so do not fret if something goes wrong.
+You can just rerun the script again as it is fully idempotent.
+
+To complete the release, merge the release PR and then publish the draft release.
+
+Testing:
+
+For testing, change the origin remote to a private throwaway repository and push master to
+it. Then the PR, tag and draft release will be generated against said throwaway
+repository.
+
+Example:
+  $0 v0.0.99
+EOF
+}
+
+main() {
+  unset FLAG \
+    FLAGRAW \
+    FLAGARG \
+    FLAGSHIFT \
+    VERSION \
+    REBUILD \
+    PRERELEASE
+  while :; do
+    flag_parse "$@"
+    case "$FLAG" in
+      h|help)
+        help
+        return 0
+        ;;
+      rebuild)
+        flag_noarg
+        REBUILD=1
+        shift "$FLAGSHIFT"
+        ;;
+      pre-release)
+        flag_noarg
+        PRERELEASE=1
+        shift "$FLAGSHIFT"
+        ;;
+      '')
+        shift "$FLAGSHIFT"
+        break
+        ;;
+      *)
+        flag_errusage "unrecognized flag $FLAGRAW"
+        ;;
+    esac
+  done
+
+  if [ $# -ne 1 ]; then
+    flag_errusage "first argument must be release version like v0.0.99"
+  fi
+  VERSION="$1"
+  shift
+
+  1_branch
+  2_changelog
+  3_commit
+  4_tag
+  5_draft_release
+  6_draft_pr
+  7_build_assets
+  9_upload_assets
+
+  if [ "$(git_describe_ref)" != "$TAG" ]; then
+    git tag -am "$TAG" "$TAG"
+  fi
+  hide git push origin "$TAG"
+}
+
+1_branch() {
+
+}
+
+7_build_assets() {
+  ./ci/release/build.sh ${REBUILD:+--rebuild} $VERSION
+}
+
+main "$@"
diff --git a/ci/release/template/LICENSE.txt b/ci/release/template/LICENSE.txt
new file mode 120000
index 000000000..6932c6369
--- /dev/null
+++ b/ci/release/template/LICENSE.txt
@@ -0,0 +1 @@
+../../../LICENSE.txt
\ No newline at end of file
diff --git a/ci/release/template/Makefile b/ci/release/template/Makefile
new file mode 100644
index 000000000..a93267ed7
--- /dev/null
+++ b/ci/release/template/Makefile
@@ -0,0 +1,12 @@
+.POSIX:
+.SILENT:
+
+PREFIX = $(DESTDIR)/usr/local
+
+.PHONY: install
+install:
+	./scripts/install.sh
+
+.PHONY: uninstall
+uninstall:
+	./scripts/uninstall.sh
diff --git a/ci/release/template/README.md.sh b/ci/release/template/README.md.sh
new file mode 100755
index 000000000..4f4b2e082
--- /dev/null
+++ b/ci/release/template/README.md.sh
@@ -0,0 +1,14 @@
+#!/bin/sh
+set -eu
+
+cat <<EOF
+# d2
+
+version: $VERSION
+
+## Install
+
+```
+PREFIX=/usr/local ./install.sh
+```
+EOF
diff --git a/ci/release/template/bin/d2 b/ci/release/template/bin/d2
new file mode 100644
index 000000000..e69de29bb
diff --git a/ci/release/template/install.sh b/ci/release/template/install.sh
new file mode 100755
index 000000000..57207357a
--- /dev/null
+++ b/ci/release/template/install.sh
@@ -0,0 +1,16 @@
+#!/bin/sh
+set -eu
+. "$(dirname "$0")/lib.sh"
+
+main() {
+  if [ ! -e "${PREFIX:-}" ]; then
+    echoerr "\$PREFIX must be set to a unix prefix directory in which to install d2 like /usr/local"
+    exit 1
+  fi
+
+  mkdir -p "$PREFIX"
+
+  sh_c install ./bin/d2 "$PREFIX/bin/d2"
+}
+
+main "$@"
diff --git a/ci/release/template/lib.sh b/ci/release/template/lib.sh
new file mode 100644
index 000000000..9ae18281a
--- /dev/null
+++ b/ci/release/template/lib.sh
@@ -0,0 +1,105 @@
+#!/bin/sh
+set -eu
+
+_echo() {
+  printf '%s\n' "$*"
+}
+
+tput() {
+  if [ -n "$TERM" ]; then
+    command tput "$@"
+  fi
+}
+
+setaf() {
+  tput setaf "$1"
+  shift
+  printf '%s' "$*"
+  tput sgr0
+}
+
+echoerr() {
+  COLOR=1 echop err "$*" >&2
+}
+
+printferr() {
+  COLOR=1 printfp err "$@" >&2
+}
+
+sh_c() {
+  COLOR=3 echop exec "$*"
+  "$@"
+}
+
+get_rand_color() {
+  # 1-6 are regular and 9-14 are bright.
+  # 1,2 and 9,10 are red and green but we use those for success and failure.
+  pick "$*" 3 4 5 6 11 12 13 14
+}
+
+echop() {(
+  prefix="$1"
+  shift
+
+  if [ -z "${COLOR:-}" ]; then
+    COLOR="$(get_rand_color "$prefix")"
+  fi
+  printf '%s: %s\n' "$(setaf "$COLOR" "$prefix")" "$*"
+)}
+
+printfp() {(
+  PREFIX="$1"
+  shift
+  echop "$PREFIX" "$(printf "$@")"
+)}
+
+hide() {
+  out="$(mktemp)"
+  set +e
+  "$@" >"$out" 2>&1
+  code="$?"
+  set -e
+  if [ "$code" -eq 0 ]; then
+    return
+  fi
+  cat "$out" >&2
+  exit "$code"
+}
+
+echo_dur() {
+  local dur=$1
+  local h=$((dur/60/60))
+  local m=$((dur/60%60))
+  local s=$((dur%60))
+  printf '%dh%dm%ds' "$h" "$m" "$s"
+}
+
+sponge() {
+  dst="$1"
+  tmp="$(mktemp)"
+  cat > "$tmp"
+  cat "$tmp" > "$dst"
+}
+
+stripansi() {
+  # First regex gets rid of standard xterm escape sequences for controlling
+  # visual attributes.
+  # The second regex I'm not 100% sure, the reference says it selects the US
+  # encoding but I'm not sure why that's necessary or why it always occurs
+  # in tput sgr0 before the standard escape sequence.
+  # See tput sgr0 | xxd
+  sed -e $'s/\x1b\[[0-9;]*m//g' -e $'s/\x1b(.//g'
+}
+
+runtty() {
+  case "$(uname)" in
+    Darwin)
+      script -q /dev/null "$@"
+      ;;
+    Linux)
+      script -eqc "$*"
+      ;;
+    *)
+      echoerr "runtty: unsupported OS $(uname)"
+  esac
+}
diff --git a/ci/release/template/uninstall.sh b/ci/release/template/uninstall.sh
new file mode 100755
index 000000000..2ec6a47c1
--- /dev/null
+++ b/ci/release/template/uninstall.sh
@@ -0,0 +1,14 @@
+#!/bin/sh
+set -eu
+. "$(dirname "$0")/lib.sh"
+
+main() {
+  if [ ! -e "${PREFIX:-}" ]; then
+    echoerr "\$PREFIX must be set to a unix prefix directory from which to uninstall d2 like /usr/local"
+    exit 1
+  fi
+
+  sh_c rm -f "$PREFIX/bin/d2"
+}
+
+main "$@"
diff --git a/ci/sub b/ci/sub
index 7ff838089..ffe9df3b8 160000
--- a/ci/sub
+++ b/ci/sub
@@ -1 +1 @@
-Subproject commit 7ff8380897435e73d53e329a7cd39dc38c7ad227
+Subproject commit ffe9df3b89e12db7f1dc4ed9d5a25730dde5cc79
diff --git a/cmd/d2/help.go b/cmd/d2/help.go
index affc2abf5..961c9c275 100644
--- a/cmd/d2/help.go
+++ b/cmd/d2/help.go
@@ -27,7 +27,7 @@ Subcommands:
   %[1]s layout - Lists available layout engine options with short help
   %[1]s layout [layout name] - Display long help for a particular layout engine
 
-See more docs at https://oss.terrastruct.com/d2
+See more docs and the source code at https://oss.terrastruct.com/d2
 `, ms.Name, ms.FlagHelp())
 }