diff --git a/doc/getting-started.md b/doc/getting-started.md
index 98307a7..a4f155d 100644
--- a/doc/getting-started.md
+++ b/doc/getting-started.md
@@ -127,6 +127,17 @@ Some examples:
 `:inline` is an example of "special syntax" and it renders its
 (single) argument as part of the SQL string generated by `format`.
 
+Another form of special syntax that is treated as function calls
+is keywords or symbols that begin with `%`. Such keywords (or symbols)
+are split at `.` and turned into function calls:
+
+```clojure
+%now     ;=> NOW()
+%count.* ;=> COUNT(*)
+%max.foo ;=> MAX(foo)
+%f.a.b   ;=> F(a,b)
+```
+
 ## SQL Parameters
 
 As indicated in the preceding sections, values found in the DSL data structure